Every blogger knows that half the fun of producing great content is getting it read, and there’s no more efficient way to get your blog posts in front of eyeballs than a well-executed social media plan. But since every blogger, publisher, and marketer is aware of social media’s importance, it’s increasingly challenging to stand out and get that sweet, social traffic.
Fortunately, there are plenty of ways to help your social content stand out. Here are three of the easiest, yet most effective, social media boosting tricks:
1. Write a Catchy Headline
People online are bombarded with articles all day, so they’ve become very selective about what they click and read. In fact, there is so much online content that, according to Copyblogger, while 8 out of 10 people will read a headline, only 2 out of 10 people will read the rest of your post.
You put so much effort into creating your article, and that turned out great. So why not put just as much effort into crafting an equally stunning headline? You owe your content as much; make sure potential readers don’t bypass it.
So, just how do you write a great headline? Give it some thought — actually, give it plenty of thought. Write 20-25 versions of each headline, like Upworthy does. A/B test your headlines, then test them again. With practice, comes perfection. While you’re at it, you can also borrow a few tricks from bloggers who’ve found winning headline formulas, 30 of which Buffer has compiled here.
2. Include The Right Images
Sure, great content and catchy headlines are a must, but the image that goes with your post in social media is just as important. This image must be relevant, beautiful (or at least compelling), and high-quality — but most importantly, you have to be able to use it! Look to Creative Commons for free, beautiful images, or subscribe to a stock image service such as Getty or iStockphoto for unlimited use of paid stock images.
Trust us, you don’t want to get sued over that one image you didn’t get permission to use. Secure permission, or use public domain images, so you can keep your money instead of giving it to copyright lawyers.
Now, once you have found the perfect image to represent your post, make sure you size it correctly for each social network. For instance, tall images look great on Pinterest, but Instagram only allows square pictures. Below are the optimal image sizes for each major platform:
- Facebook: 1,200 x 628 pixels
- Twitter: 1,024 x 512 pixels
- Google+: 800 x 1,200 pixels
- LinkedIn: 800 x 800 pixels
- Pinterest: 735 x 1,102 pixels
- Instagram: 1,200 x 1,200 pixels
3. Combine Text & Images
Here’s a challenge for you: go on your Facebook account and look for posts with lots of likes, comments, or shares. Choose 10 of those posts, and count how many have text overlaid onto images. The results may shock you, but it makes sense: text on images makes it easier to convey your message, and converts better (meaning, it generates more clicks and shares).
You might think that creating a unique, text-overlaid image for every post is a lot of work, but fortunately, you’d be wrong. Making text-overlaid images is actually very easy, thanks to some free tools available online such as Canva and Pablo…no design skills necessary! Take your headline, create a shorter and quirkier version to overlay on your image, then post away!
You’ve already got great content on your blog, and now you know how to get it read by using the tips above. But this is just the beginning — be sure to subscribe to Blogo’s blog for even more great blogging and social media tips!